Cost-Reduction-Expert-Consultant-Marketing

Digital Marketing Manager

Louisville, KY Cost Reduction Consultants

About Alliance Cost Containment (ACC)

Alliance Cost Containment (ACC) is a group of procurement experts who help manage expenses, solve problems and create value. We provide leveraged supply contracts, strategic sourcing, spend analytics, and special project support. Our team is passionate about helping organizations improve efficiencies by reducing expenses and finding ways to work more efficiently, especially in today’s economy.

ACC clients include large corporations (like Dunkin’ and Centene), universities (Go Cats), and middle-market private equity groups. Some of our accolades include ‘Best Place to Work’ by Business First, the GLI Inc.Credible Small Business of the Year, and Small Business of the Year for Business First. We are proud of our people-first culture and believe it contributes to the results we deliver to clients.

About the Role
Location: Hybrid / Louisville, KY
Type: Full Time
Reports to Director of Marketing, Branding & Business Development

We are searching for a multi-talented marketing professional to plan, write, design, launch and oversee all aspects of a digital marketing strategy. At ACC, every team member is key to our business and client success. We often wear different hats to cover a lot of ground, so flexibility and a sunny outlook are essential. We are a friendly, hard-working group with a hybrid schedule based out of our HQ in a 120-year-old firehouse in Nulu (Louisville, KY).

Primary Responsibilities

  • Successfully develop multi-channel targeted campaigns that meet or exceed identified KPIs within a collaborative cross-functional team.
  • Outline and implement a digital marketing calendar with social media and paid ads.
  • Own all digital campaign requirements. Work with the Director of Marketing and Business Development teams to set structures for Google paid ad campaigns within defined budgets and sales revenue goals.
  • Make a case to expand successful campaigns to other paid platforms.
  • Write, design and manage content for all digital ads and social media, newsletters and blog posts.
  • Work within Google Adwords, Google Analytics, Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, etc. to launch and adjust campaigns.
  • Own end-to-end campaign strategies, including day-to-day tracking, performance tweaking, ROI reporting, and ultimately newly signed clients and sales revenue targets (not just impressions and clicks) that come on board as a result of digital marketing.
  • Use ZoomInfo, Salesforce, and other digital tools to execute digital ad campaigns and track results against set goals.
  • Build a professional social presence with our desired target audience.
  • Update blog posts and other content on WordPress websites.
  • Create or update PowerPoint decks and Word documents with a focus on accuracy.
  • Maintain and renew data in shared Excel spreadsheets and databases as needed.
  • Follow defined brand guidelines for all communications, documents, and presentations.
  • Write, proofread or edit business letters, reports, and instructional documents.
  • Support administrative office duties on an as-needed basis
  • Other projects and duties as assigned.

 

Qualifications

  • In-depth knowledge of the most up-to-date paid search best practices, marketing channels and technologies, including retargeting and social network advertising.
  • Graphic design skills for social media and blog post layouts, website images, presentation design, etc.
  • Ability to write with a professional tone in a clear, concise, and impactful voice with minimal direction.
  • Experience translating complex ideas into simple, compelling messaging.
  • Highly collaborative with the ability to work autonomously as needed.
  • Positive, driven self-starter who doesn’t give up and knows how to get the job done on time and under budget.
  • Capacity to learn new industries and apply this knowledge to marketing initiatives
  • Strong problem-solving, adaptability, and critical thinking skills.
  • Excellent proofreading, grammar, organizational, writing, listening, and communication skills.
  • Willingness to uphold ACC’s core values of authenticity, accountability, audacity, passion, precision, respect, and excellence.

Required Tech

Google Adwords, Google Analytics, Google Tag Manager, Bing Ads, Facebook Business Manager, Instagram Ads, LinkedIn Ads, Adobe CS (InDesign, Illustrator, Photoshop); Microsoft 360: Outlook, PowerPoint, Word, Excel

Nice to have tech, but can be learned:
ZoomInfo, Salesforce, After Effects, WordPress, Figma, Sketch, Canva, WordPress, HTML, Elementor, and/or willingness and propensity to learn.

What We Offer

  • Competitive compensation based on experience
  • Flexible time off
  • Hybrid work-from-home schedule
  • Health insurance, short- and long-term disability
  • Opportunity for advancement
  • Relaxed dress code
  • Friendly, positive, casual, team-oriented environment (with nice dogs)
  • People-first culture
  • Bottomless tea/coffee/snacks (and dangerous proximity to Quills Coffee)
  • Employees may be eligible for a discretionary bonus and base pay. Annual bonuses are designed to reward individual contributions and allow employees to share in company results.